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Many individuals are looking for other avenues to create an income.  With the economy on a down slide many more are turning to entrepreneurship for income generation.   What many are coming across is the lack of focus.  Some are fooled into believing that they will make money overnight.  Once you take off the blinders you will better appreciate the road that is ahead of you.  You can definitely be successful when you are able to answer a simple question.

Well, the question I’m referring to may be easy to some but for others may be a struggle.  But once answered will help you on your quest to becoming an entrepreneur.  What question?  The question of what do you provide.  Do you have a service or a product?  This is not as easy as it sounds.  For some, it may consist of a combination of both a service and product but will still focus on one main idea.

If you have a service, then you can proceed to develop packages that involve your services.  Within these packages you can include products that correlate to your services.  For instance, if you are a virtual assistant.  Your answer to the above question is ‘service’.  You provide a service to help business folks manage their time more efficiently.  However, you can also incorporate products within your company that may help those that may not need your services right away or perhaps share information on what your services entail.  Make sense?

If you provide a product then you can focus your energy on promoting your product or products.  If you sell candles for instance, you can incorporate packages, or baskets or even a candle of the month idea.  But your main focus will revolve around the main product you are selling or featuring.

When you are able to answer the question of ‘what do you provide’ or do you have a ‘product’ or ‘service’ then your path will become an easier one.  Does this mean that you will be making money right away?  Possibly, but remember it will take work on your part.  Nothing comes easy to those who do not implement their time and effort to succeed.  I hope this has shed some light and if you have questions, please share them below.  Your success is important to me.

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